EDRIK FIGUEROA

GTM Engineer | Web Designer, Automation & Digital Marketing Specialist

WORK EXPERIENCES

Company : BALVAIA ENGINE

Roles : GoHighLevel Specialist GTM (Go-To-Market) Engineer

Address : Work from home setup

Date: April 2020 – November 2025

GoHighLevel (GHL) & n8n Workflow Automation

• Architected and managed advanced CRM pipelines, multi-step automations, and dynamic workflows using GoHighLevel and n8n, enabling end-to-end business process automation.

• Developed intelligent, API-based automations in n8n to integrate GoHighLevel with external platforms such as Stripe, Google Sheets, Airtable, Facebook Ads, and

custom webhooks reducing manual tasks by up to 90%.

• Built high-converting sales funnels and responsive landing pages that significantly improved lead capture and nurturing.

• Deployed personalized, behavior-triggered email and SMS campaigns powered by GoHighLevel and enhanced by AI decision logic within n8n, boosting engagement

and conversion rates.

• Configured automated appointment booking, lead routing, and follow-up systems, streamlining client onboarding and sales operations.

• Proactively identified and resolved technical issues, ensuring the reliability, scalability, and efficiency of complex automation ecosystems.

• Leveraged AI for lead scoring, customer segmentation, and real-time personalization driving smarter, faster decision-making across campaigns.

Go-To-Market (GTM) Strategy & Optimization

• Collaborated cross-functionally with sales and marketing teams to implement data-driven GTM strategies, fully automated through GHL and n8n integrations.

• Uncovered new growth opportunities by analyzing funnel performance, optimizing conversion paths, and integrating AI insights.

• Maintained a streamlined GTM tech stack, ensuring performance, security, and compliance with GDPR, CAN-SPAM, and other data protection regulations.

• Implemented AI-enhanced reporting and analytics dashboards to monitor campaign KPIs, user behavior, and automation health facilitating proactive adjustments and iterative growth.

Social Media CTA ads

• Develop, launch, and manage paid advertising campaigns across platforms such as Facebook, Instagram, Google, and LinkedIn.

• Conduct A/B testing and optimize ad creatives, copy, and targeting for maximum ROI.

• Collaborate with marketing and design teams to align ads with brand strategy and goals.

• Stay updated on ad platform trends, and best practices to ensure campaign effectiveness.

Company : Slingshot Outsourcing

Roles : Customer Support Specialist – Team Leader

Address : Work from home setup

Date: April 2020 – April 2021

Responsibilities:

• Monitoring agents/employees stats such as metrics, attendance and performance.

• Assisting customer in troubleshooting their Smart home devices (Voice, chat, and email)

• SaaS and PaaS troubleshooting

• Checking updating customer’s information and tracking orders

• Tools used: Zendesk, Shopify, Zoiper and Nanoleaf Back-end tools

Company : Cloudstaff PH

Roles : Executive Assistant | Tender Submission Officer

Address : Saint Joseph Street, Angeles City, Pampanga 2009

Date: February 2019 – March 2020

Responsibilities:

• Assisting my client’s needs and targets.

• Creating Proposal & Tender Documents via Microsoft Office tool and Adobe InDesign

• Re-creating Construction vehicles illustrations via Adobe Illustrator and Photoshop

• Product layout

• Product covers

• Retouching/Tracing images

• Website overall appearance

• Creating and preparing any graphic presentations requested from the Company

Company : Support Ninja Inc.

Roles : Sales and Marketing Officer

Address : Phil Excel Business Park, Clark Freeport

Date: January 2017 – January 2019

Responsibilities:

• Proposal & Floor Plan Editing (using Adobe InDesign, Photoshop and Illustrator)

• Data download and upload information on websites

• Comparable Searches

• Skip tracing and Property Tracking

• Data gathering and sending it to the client by request (Spreadsheet exported file)

• Making outbound calls to Agent/Realtor/Brokers/Investors in the US

Company : Acquire BPO

Roles : Technical Support Representative | Tier 2 Escalation

Address : Eastwood City, Cyberpark, Quezon City

Date: October 2013 - October 2017

Responsibilities:

• Providing front & back-end internet service support for businesses in Australia

• VoIP support

• SaaS troubleshooting and assistance

• Using TeamViewer, LogMeIn, and AnyDesk for remote access

Company : iQor Phil

Roles : Customer Support Representative

Address : Bldg. 36 & 37, Berthaphil II compound, Jose Abad Santos Avenue, Clark, Pampanga

Date: September 2012 – September 2013

Responsibilities:

• Providing TELCO customer service assistance for US customers|

• I handled Tech, Billing, Finance & Retention

TOOLS I'VE BEEN USING

List keep growing

GRAPHIC DESIGNING

• Adobe Photoshop

• Adobe Illustrator

• Adobe Premiere

• Adobe InDesign

• Adobe After Effects

• Canva

• Midjourney

BOTS | AI | INTEGRATION

• Chat GPT

• Deepseek

• Zapier

• Clepher

• ManyChat

• Make

• N8N

LEADGEN | NURTURING

• Clay

• Apollo

• Lusha

• Muraena

WEBSITE HOSTING | BUILDER

• GoDaddy

• Wix

• SquareSpace

• WordPress

• Shopify

• Hostinger

• Replo

• GoHighLevel

EMAIL MARKETING | INVOICING

• Pipedrive

• Hubspot

• ActiveCampaign

• GoHighLevel

• Zoho

• MailChimp

• MailDoso

• Instantly

DIALERS

• Dialpad

• Mojo

• VICIdial

• GoHighLevel

• Skype/MS Teams

• Zoiper

COMMUNICATIONS

• Slack

• Discord

• MS Teams

• Connecteam

• Skype

SOCIAL MEDIA ADS

• Meta Ads Manager

• Google Ads

• AdEspresso by Hootsuite

• Sprout Social

• HubSpot Ads Tool

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