According to a 2022 study published in Computers in Human Behavior by Sarah Schmidt and Jan Müller, websites with strong visual appeal retain users 42% more effectively than those with poor design even when both offer the same functionality. Additionally, 88% of users are unlikely to return after a negative first impression.

Visitors form an opinion about your website within seconds often deciding to stay or leave based on its design, clarity, and usability. A visually compelling and user-friendly site instantly builds trust, signals credibility, and reinforces your brand identity. That’s why investing in impactful design isn’t optional it’s essential.